Groupe Chronos

This Dark Clarity Falling from the Stars

The SNCF is not on its first paradox. Its branch TGV has long sold another oxymoron, which borders on the absurd and whose intelligence is ridiculous, because that is really what travelers want. "Take the time to go fast." The contradiction of our behavior is in the right formula: We want to have the time to have time and at the same time do a thousand things at once. So in fact the SNCF is offering us a reflection of our own desires. The oxymoron, "SNCF wants to show clearly 'tariffs complicated" also reflects a reality. This managed complexity by SNCF is also witnessed in airlines fares. Hotels and even online advertising are also familiar with the technique of 'yield management' or 'revenue management', a term that actors nowadays call "revenue management." The more dense and complex the networks are, the more sophisticated this work is. All this in fact does not provide clarity, but the task is tough.

Read the full article in French.