Groupe Chronos

The Game of Addresses and the Masks of Nomads

The address has ceased to be unique and sedentary. It is multiple, multifaceted, and increasingly mobile. It is also complicated. Nomads want their addresses to be everything, and then some - a symbol of freedom, simplicity, variety, agility, with the bonus of security. Contemporary Nomadic culture is based on the ability of the nomad to play with these addresses and to define their "join-ability" - I can reach anywhere and everywhere and I am reachable at my convenience. This leads to legitimate concerns over the increasing intrusion, but also the recreation of partitions in an extremely porous environment. The emergence of multiple addresses and identities, with login and password management makes for a confusing and tiresome juggling act. Mobility becomes a game of skill.

The application MobileMe (by Apple) has provided an answer for the nomad with its unique address, which synchronizes: service to view your mails, messages, photos or calendars on the iPhone or PC). Intel Ultra Mobile stretches the idea of synchronicity in a mobile life (Video ). The relevance of these services is therefore based on several factors: an interface, which provides a soup-to-nuts range services; user-friendly addresses, which follow the individual in a sort of kinetic cloud; and finally, the address is necessarily egocentric: the user is at the heart of the choice of identity, giving the individual the full power over its "join-ability" and control of communications.

Read the full article in French.