iPhone : the Do-It-All Device

02 12/2008 Translated by Kathryn Teissier du Cros


iPhone : the Do-It-All Device

With more than 200,000 iPhones sold since July 2008 and more than 200 million applications downloaded from iStore, the iPhone still remains primarily in the hands of young people and professionals. The topics of culture, usage, and the economic model of the iPhone were discussed at the MobileMonday Paris conference. Culture: The iPhone has created a breach of workplace culture. No longer at their desks, workers have become mobile and require services in "between places." Usage: With the web in their pocket, the boundaries between private, public, and professional life become blurry. The Economic Model: The Apple Store is a place of exchange of information, products, and services between customers and suppliers. Founder Steve Jobs hasn't yet finished wowing his users. The latest is a Google search activated by voice recognition.

Read the full article in French.

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